Camellia for Foliage, Flowers, Fruit & Tea

6) Tregothnan The following points are specific to Tregothnan:
a) Develop the Tregothnan collection as a "home" of Camellias' latest wave of horticultural innovation.
b) Develop tea as the centrepiece of Tregothnan's range of Camellia expertises.
c) Continue a feasibility study with these areas:

Develop fresh tea (salad type raw leaves), a totally new market that Tregothnan could uniquely fill in a burgeoning market place.
Tea foliage, select suitable "poor wilters" and test market for foliage
Test tea polyphenols from existing Camellias, e.g. for cosmetics
Get more new published extension research in teas and open dialogue with such as academics, universities, company product developers.
Compare other examples of maximum value extraction from tea and other commodities
Explore appropriate opportunities with leading tea connoisseurs.

and as FINAL COMMENTS on my Study Tour

Having completed my Study Tour the overriding impression with which I am left is that Marketing governs the success of every new product venture.

It is indeed surprising that, with tea being the world's oldest soft commodity with an annual production of 3,000,000 tonnes, no Nuffield study has been conducted into the subject before. I suspect mine will not be the last.

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